Wednesday, May 23, 2018

        

Sitting on my desk are a stack of business cards collected at networking events that I can’t read.  Do you have some of those too? Now I know I’m older (no comments from the peanut gallery!)…and I DO use “cheaters”, but only 150x magnification, but even with those there are still cards that I can’t even read the phone number or email address to reach out to those people.  Your business card is your presentation of yourself and your company to the people you meet in your community or your network with the goal of providing EASY contact information, right?  If they want to contact you…and I’m assuming that’s why you give it out…you must make it easy.  Here are some of the problems that occur when creative license overshadows the purpose of the card…reaching you when “they” need you!!!  Think about the purpose of your card before you select a card style and format that is pretty, full of slick graphics, but is difficult for people to read and contact you. 

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Starting out 2011 this week is a great time to make sure you have a process/system in place to make every lead/inquiry count!  Those leads are GOLD and how you manage them this year will significantly impact how well you do.  Recent statistics report it takes 11-15 “touches” to get a sale.  Don’t let a good prospect lose momentum and slip through the cracks because they didn’t get the attention from you to turn them into a satisfied customer!

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Phone/Voice Mail

1. Install a separate Phone and Fax line – professional image
2. Say your company name and YOUR name slowly for inbound and outbound calls
3. ALWAYS leave a number – don’t assume they have it with them!
4. Leave your number at the beginning AND end of Voicemail
5. Say your Number SLOWLY

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This month’s TIPS bulletin is not about specific implementation steps for sales or customer service, but the more intangible ideas of motivating yourself to achieve your goals in sales, service or coaching. Whether you are a sales or customer service rep connecting with your prospects and customers every day, or a manager of a sales or service team connecting with your employees every day…it is important to motivate yourself to achieve new and higher results this year. You must find an “affirmation” that helps you to visualize your goal AND you must follow new paths. Letting negativity get in the way of your objectives will undermine your initiative, momentum and motivation to be successful in 2010. This is the year for POSITIVES!

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  1. Plan your activities out for each week – know the number of dials you need to make to get the required number of appointments to get the number of proposals/quotes that will generate the number of sales to meet your weekly and monthly sales goals

  2. Schedule your appointment – setting dials in blocks of time – and dial into specific zip codes if possible to cluster your leads in a way to help manage your field appointment time better

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