Friday, August 17, 2018

        

One of the best ways you can get new prospects and customers is speaking…at networking groups, Chambers, trade show/expo sessions, etc.  Past TIPS have suggested signing up for a presentation to get the visibility you want in your market.  Make it a goal to deliver one by the end of this year…or at least get scheduled for one early next year.  You’ll need to start now getting on an organization’s speaker’s calendar.

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  1. DO attend lots of networking events each month. The more you attend, the more opportunities you have to meet that person who needs your product or service.  Make it a point to attend at least one a week… and more is better.  Go to several different Chamber events within a 30 minute drive each month – breakfasts, lunches and dinner programs are available to meet every busy schedule. No excuses! 

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The economy is “slightly” improving depending on which paper you read!  There are certainly some opportunities out there to capture 4th quarter business if you create strong messages and make a final push on all of your activities.

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  1. Whether you are an inside, call center customer service rep or an in-person counter customer service rep, greeting your customer with a smile (YES, they can hear it over the phone too) is the #1 Tip to starting off on the right foot with that customer. I call it your verbal handshake!
  2. No matter what the company policies are for gathering customer verification information, please start by obtaining the customer’s name. If they didn’t say it at the outset, ASK for it…”May I have your name please…and your account number is….?” If they did say it at the outset, REMEMBER it and USE it! “I’d be happy to assist you Mr/Mrs ______/Mary, may I have your account number please?” And continue to use their name several times during the interaction. Customers LIKE to hear their name (and you are less likely to forget it if you use it!)

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4th Quarter and 1st Quarter are busy times for trade shows and business expos. You don’t need a lot of money to provide an attractive exhibit and promote your business. You DO need to plan for the event – the activities you will do BEFORE, DURING, and POST event.

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